Choose a career that is relevant to the economy

What should you study when you leave school so that you stand a good chance of employment once you have qualified?

“It makes sense to take a work-related course that is directly aligned with the field you are keen to enter” says Tassneem Mohamed, marketing manager of the Landelahni Recruitment Group.
“In the face of high unemployment, even among graduates, it’s also a good idea to pinpoint growth industries that are likely to provide job opportunities in the future,” she explains.
Depending on your grades and your interests, you could choose to study at a university, university of technology or a further education training college (FET). Or you could enrol in a short training programme to learn work skills.
Courses for basic functional skills are usually shorter and less expensive than university programmes, and they will make you marketable as a jobseeker.
“Just be sure you undertake thecourse with an accredited institution” says Mohamed. Short training programmes might equip you for example: reception, secretarial, data capture or call centre work. Or you could apply for a learnership in your area of interest. Learnerships are co-ordinated by the sector education training authorities, and provide theoretical knowledge and practical experience in the workplace.
Mohamed suggests the following specific study options:
Information Technology – if you achieved a good maths mark,  IT could be the career for you since the sector is facing a dire shortage of skills. IT underpins every industry and business we work in, so a computer sciences qualification will set you up for a career in South Africa or anywhere else in the world.
Computer literacy along with data input or call centre training will give you access.

Engineering – the demand for engineering and artisans is likely to increase. Engineering and technology will be important disciplines for many years to come.  IT, Electrical or Electronics degrees or diplomas are good entry level qualifications.Once you have a foundation qualification, you can go on to specialise in alternative energy (for example, solar or wind) by taking  a postgraduate diploma or degree either overseas or locally, once such specialisations are available here.
Project Management and

Construction Site Management – a  degree or diploma in Engineering is a good starting point for managing infrastructure projects as these come on-line.
The Project Management institute and several universities have specific project management courses. And the Engineering Council of SA has a professional project management qualification.
Site managers will be needed to oversee the building of the projects already under way and in the pipeline.
Usually  site managers are qualified artisans or graduates with a diploma in building management from a university of technology.
Financial and Risk Management – there is still a shortage of financial professionals, while increasingly volatile international markets are obliging companies to strengthen their risk management capabilities.
Risk managers usually come from an accounting auditing or IT background, so keep an eye out for these subjects during your studies and follow up with a  postgraduate degree or diploma in  Risk Management.
Human Resource and Talent Management – people with the ability to find and develop talented candidates for organisations in competitive markets are highly sought after. You would need a  human resources (HR) or psychology qualification, or a commerce degree, followed by HR experience.
Digital Marketing Management – a  marketing degree or diploma is the place to start if you wish to assist organisations to expand their social media capability.
There are many short courses available in digital marketing and social media.
A strong  IT capability is essential along with communication skills to keep content current, relevant and up-to-date.
“Employees of the future may well specialise in a certain discipline, but they will need a range of skills to ensure career resilience in the fast changing and uncertain world of work,” Mohamed says.
The employee with a variety of skills and abilities is the person who is best placed to succeed in the knowledge economy.

Workplace 9 January 2013 – Abridged.